Kogi BBQ

Sometimes the most genius ideas are the simplest and the ones you are likely to look over. The straw, foaming hand soap, Line Rider, the jump-to-conclusions mat - all fairly simple things that took off and garnered their inventors some money and/or fame. It's like when Myspace first came around; it was like "Shit, why didn't I think of that?".

It's the same thing with this culinary craze known as Kogi BBQ. Real simple concept: Take your typical run-of-the-mill taco and throw some Korean BBQ on it. Create a Twitter for some viral marketing flavor and [Ari Gold]BOOM![/Ari Gold], instant cottage industry.

Early last month, I finally decided to check it out so I trekked out with The Do and Jenn to The Alibi Room.

Roja. Or is this Verde?




There was a little bit of a line but nothing too bad




Short ribs, chicken, and even a short rib burrito. Sick!




Jenn in mid-chew =)




The aftermath



The verdict? Good stuff. If you haven't checked it out yet, then I highly suggest it. Even though The Alibi Room has added the tacos to their menu (effectively giving them a brick-and-mortar location), "chasing the truck" is part of the experience.

Damn, now I'm craving some...


- ReFresco